Privacy Policy

This policy explains how Northbound Demand ("we", "us") collects, uses and protects personal data when you visit northbound-demand.com or contact us. We are the data controller for the purposes of UK data protection law (UK GDPR and the Data Protection Act 2018).

Who we are

Northbound Demand is a B2B marketing consultancy based in London, United Kingdom. For any privacy question or request, contact us at hello@northbound-demand.com.

What data we collect

• Information you give us via the contact form: your name, email address, company (if provided) and the content of your message.
• Usage and analytics data (only with your consent): anonymised information about how you use the site, such as pages visited, approximate location, device and browser type. This is collected via Google Analytics only if you accept analytics cookies.
• Technical data: standard server and security logs (such as IP address) processed by our hosting and network providers to deliver and protect the site.

How we use your data

• To respond to your enquiry and provide the services you ask about.
• To understand how the site is used and improve it (analytics, with consent).
• To keep the site secure and operational.

Lawful bases

We rely on legitimate interests to respond to enquiries you send us and to keep the site secure, and on your consent for analytics cookies. You can withdraw consent at any time by clearing cookies or contacting us.

Who processes your data

We use trusted third-party providers to run the site. Some are based outside the UK (including the United States); where data is transferred internationally, it is protected by appropriate safeguards such as the providers' standard contractual clauses and data protection frameworks.

Provider	Purpose
Web3Forms	Receives and forwards contact form submissions to our inbox
Google Analytics (Google LLC)	Website analytics (only with consent)
Netlify	Website hosting and content delivery
Cloudflare	Domain, DNS and network security

We do not sell your personal data, and we do not share it with third parties for their own marketing.

Cookies

Essential cookies needed to run the site may be set automatically. Non-essential analytics cookies are only set if you click "Accept" on our cookie banner. If you decline, no analytics cookies are stored. You can change your choice at any time by clearing your browser's site data for northbound-demand.com.

How long we keep it

Contact enquiries are kept only as long as needed to respond and, where relevant, to manage a resulting client relationship, after which they are deleted. Analytics data is retained in line with Google Analytics' standard retention settings.

Your rights

Under UK GDPR you have the right to access, correct, delete or restrict the use of your personal data, to object to processing, and to data portability. To exercise any of these, email hello@northbound-demand.com. You also have the right to complain to the UK's Information Commissioner's Office (ICO) at ico.org.uk.

Changes to this policy

We may update this policy from time to time. The "last updated" date above shows when it was last revised.